Web Analytics and Business Performance
Updated: Mar 1, 2019
Websites, SEM, Search Engine Optimisation (SEO), Rankings, Clicks, PPC, Pixel, Tweets, Posts, Social Media, Blogs ...
These are all terms synonymous with Small Business Marketing in this day and age. Whether done internally or by using a professional, a combination of all of these channels can deliver a successful and cost effective marketing solution.
These tools also offer great insights into performance; how many clicks, how many likes, reach..etc. This data can be extremely valuable when analysed properly.
The raw data from analytics providers can be used in a much more powerful way when reported alongside actual accounting data. For example a report that shows the correlation between Social Media Spend, Website Traffic and Sales $.
Rawson Baker have developed report templates that can easily draw all of this data from your cloud based web provider, along with accounting data from your cloud accounting package (Xero, MYOB, Quickbooks etc).
These reports provide valuable insights into your business and ensure you are getting the most out of your website and social media advertising spend.
Get in touch for a free demo of how these reports can be used to make better decisions in your business.